A director of sales and marketing oversees increasing income. Through sales and marketing methods, they develop an effective revenue management plan to assure the hotel’s profitability in any market situations.

The sales department is led by the Director of Sales and Marketing. They oversee training and directing the hotel’s sales and marketing crew. The Director of Sales and Marketing collaborates closely with the General Manager to identify appropriate sales tactics in all market categories to maximise hotel revenues.

Main responsibilities of the Director of Sales and Marketing:

• Develop and implement short- and long-term marketing plans to satisfy sales team objectives and yearly sales targets.
• Evaluate and respond to market trends, market share, and the competitive hotel environment.
• Improve the hotel’s image in the region.
• Oversee the creation of new merchandise and services.
• Supervise all direct reports’ daily activities.

To be a sales director, you must have strong sales and negotiating abilities, as well as solid business knowledge, the ability to motivate and manage a team, initiative, and excitement.