How does social media impact the travel industry?

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How does social media impact the travel industry?

When it comes to travel, social media may serve as a portal to the world, as well as a strong motivator and influencer. Social media networks helped the tourism industry to streamline numerous procedures and provide better experiences to travellers globally. 

  • People from all around the world are constantly using social media to share their trip experiences.  
  • It’s startling to see that over 85% of Millennials plan their travels based on another person’s social posts.Approximately half of them will not go on holiday if they are unsure that their trip posts would be seen by their followers. 
  • The influence of social media on tourism is enormous. People are inspired to discover a major tourist attraction and publish personal images and videos thanks to social media. People’s travel selections have been drastically altered because of social media. 
  • Travellers are no longer reliant on brochures or destination-generated information. Social media networks may aid with nice images, recommendations, and reviews of sites where visitors and travellers can stay. People’s social media experiences provide a first-hand look into a tourism site. 
  • Social media allows complete strangers that share the same interests and tastes to connect across the globe, either online or sometimes through an in-person meeting. This indicates that tourism is evolving to fit the expectations of current costumers. 
  • Travel has become more spontaneous as a result of social media.